Examensarbete/uppsats

Design Ethics Framework

About the Company

CEVT is an innovation and development center for future technologies of the Geely Group. The company purpose is to be at the forefront of new development within mobility, focusing on electrification, sustainability and autonomous drive. Modular development, advanced virtual engineering and state of the art software development enable the company to deliver world-class technology to all Geely Group brands.

The whole industry is now undergoing a transformation with new ways of thinking about the car as a product. CEVT is a fast growing, fast moving and exciting company where no day is like the other – where the challenges of tomorrow are on their working table today. CEVT consists of 2000 people with offices in Gothenburg and Trollhättan in Sweden and the organisation currently works on projects for Volvo Cars, Geely Auto, Lynk & Co and Lotus. For more information, visit www.cevt.se

The Customer Experience (CX) department is involved in User Experience (UX) design and development of user touch points for different products and services developed by CEVT, as well as in the early phases of solution definition. We work with several different types of project, from vehicle development to innovation. We are involved in all aspects of the design process, from research and concept creation to implementation and bug fixing.

About the Thesis Project

Design ethics concerns moral behaviour and responsible choices in the practice of design. It guides how designers work with clients, colleagues, and the end users of products. How they conduct the design process, how they determine the features of products, and how they assess the ethical significance or moral worth of the products that result from the activity of designing.

Design ethics can be divided into the following areas:

  • Usability
  • User involvement
  • Privacy
  • Persuasion
  • Accessibility
  • Sustainability
  • Focus

Your task is to create an ethical design framework that can be used by UX designers at the Customer Experience department at CEVT. The framework can be divided into a high-level manifesto/statement and then be further detailed in guidelines/principles as well as concrete KPIs and checklist that the work can be evaluated against.

At the beginning of the assignment, you will, together with the client, map out what impact the CX department have in the different areas of design ethics, the related guidelines that already exist at CEVT and the gap between what is being done right now and where CEVT want to be.

Suggested activities:

  • Investigate the theory and methodology of design ethics.
  • Benchmark ethical design frameworks used by other companies (both within and outside of the automotive industry).
  • Workshop with the CX department/potentially other departments to understand the needs and wishes from the company.
  • Map out CX department scope and how it relates to other parts in the organization.
  • If time: try out the framework on a smaller project/feature/component for evaluation.

We invite you to apply on your own, or together with one other student.

Don’t miss out on this exciting opportunity to work with a leader in the mobility industry on issues that matter in the long term.

Apply now, on the right!

Uppdragsgivare CEVT
Förkunskaper We are looking for highly motivated students who wish to add a unique experience to their CV, try their skills in a real-life environment and bring new insights back into their continued education. Ideally you have a good understanding and interest of sustainability, design and ethics.
Omfattning This thesis project can be done either as a Master's Thesis (30 hp) or Bachelor's Thesis (15 hp) during spring 2022
Plats Göteborg / remote
Kontaktperson

Martina Slättberg
Affärsutvecklare Hållbarhet
martina@miljobron.se