Digitalization, product development and social media branding/ community building
My wings create and provide products that inspire children of all ages to enjoy their playful nature while encouraging healthy development through art, music, fashion, and compassionate living. They aim to uplift, inspire, and engage in community so we can create a happier and more harmonious world where we lift each other up and help each other soar.
The t-shirts with wings are playful and could help all children, the fortunate and the less fortunate to get uplifted and helped to soar in life. My wings business model also includes Gift of Wings program that gifts My Wings to children in need.
Currently with every My Wings t-shirt there comes a booklet with suggested activities and information about sustainability. My wings would like to redesign and develop the concept of the booklet further to make it more fun and engaging, but instead of (or in addition to) having an accompanying "hard copy" booklet, the offering will be digitized and made available through a webpage or an app. How can the content and concept offered by the digitized booklet get more interactive and support the idea of My Wings even better? Your assignment is to further develop the concept of the book into a digitized offering through the My Wings website and also come up with ideas on how to use social media, influencers and other digital communication to introduce this offering while growing the community around My Wings.
Business developer sustainability
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